Definition of a Brand
A brand is a promise that delivers a distinctive message in the mind of the buyer. A brand must, in a simple way, deliver the values, beliefs, benefits and attributes of the company or product. It must reduce the complexity of the buying process. Ultimately, a company’s brand will increase the value of the company itself. To Succeed, A Brand Must Be: Relevant, Believable, Defendable, Aspirational
Difference Between Branding / Brand Development
Brand development is the discovery process we go through to unearth your brand promise or evidence of distinction. Your brand development will result in a brand essence statement from which you can build brand messaging, selling propositions and from which you will build your branding and marketing communication tactics.