Inbound Marketing Assessment
Increase Lead Generation And Sales Growth
Are You Inbound-Ready?
In under 3 minutes, these 20 questions will help you assess how ready you are to implement a successful inbound marketing program.
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Question 1
I have a mobile-friendly website.
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Question 2
I have a company web developer.
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Question 3
I have social media accounts (LinkedIn, Facebook, Twitter, etc.)
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Question 4
I manage our social media accounts regularly, including interaction with followers.
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Question 5
I have a marketing department.
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Question 6
I have an employee who handles marketing initiatives.
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Question 7
I use a marketing or ad agency to manage our marketing.
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Question 8
I outsource any or all marketing functions.
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Question 9
I have a reliable process for sales to follow up on marketing leads.
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Question 10
I know my audience and have segmented the targeted personas.
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Question 11
I have a sales story (pitch, message) to engage new prospects.
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Question 12
I have one or more sales people to engage prospects.
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Question 13
I have "special" content offers: white papers, case studies, infographics, etc. available for prospects and customers to access/download.
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Question 14
I have a resource page on my website, so visitors have easy access to my company's expertise.
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Question 15
I have a blog.
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Question 16
I have a marketing automation software platform.
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Question 17
I have a CRM (content relations management software).
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Question 18
I can track our leads through the CRM.
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Question 19
I have a corporate video.
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Question 20
I have shorter instructional/informational videos available to post.
You've finished the Inbound Marketing Assessment!
Your Grade:
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